"Worrying gets you nowhere. If you turn up worrying about how you’re going to perform, you’ve already lost. Train hard, turn up and put your Game Face on - the rest will take care of itself.”

Usain Bolt

Welcome To The Locker Room.

Behind the Game, Beyond the Glory. Updates, Insights, and the Moments You Don’t See.
How to Nail Your Game Face: Tips for Looking Powerful in Sports Photos” Useful + brand aligned.
How to Nail Your Game Face: Tips for Looking Powerful in Sports Photos” Useful + brand aligned.
Every athlete has a game face. Sometimes it is fierce. Sometimes it is focused. Sometimes it is unintentionally hilarious. But when the camera is on and you want to look... Read more...
What Your Game Face Says About You Without Saying a Word
What Your Game Face Says About You Without Saying a Word
Every athlete has a game face. Sometimes it is bold and intense. Sometimes it is calm and focused. Sometimes it looks like you are trying to summon ancient sporting gods... Read more...
Pre-Race Rituals We’ve Captured, From Calm to Completely Chaotic
Pre-Race Rituals We’ve Captured, From Calm to Completely Chaotic
Every athlete has a pre race ritual. Some are grounded in deep focus. Some are quietly methodical. Some are full on emotional thunderstorms. And some are so chaotic, confusing or... Read more...
Track, Field & Water: What Makes Each Sport Unique to Photograph
Track, Field & Water: What Makes Each Sport Unique to Photograph
Sports photography is never one size fits all. Every sport has its own rhythm, pace, personality and movement style. For us at GameFace GB, that is what makes our job... Read more...
Everyday Athletes, Extraordinary Moments: Why We Love What We Do
Everyday Athletes, Extraordinary Moments: Why We Love What We Do
There is something powerful about photographing athletes who don’t see themselves as athletes. The kids who sprint everywhere except when they’re asked to. The teens who swear they’re “not photogenic”... Read more...
Game Face On: The Psychology Behind That Pre-Competition Look
Game Face On: The Psychology Behind That Pre-Competition Look
There is a moment before competition that every athlete knows. It’s the moment when the noise fades, the nerves settle and the body shifts into a different state. The shoulders... Read more...
Why Instant Digital Downloads Change Everything for Athletes and Parents
Why Instant Digital Downloads Change Everything for Athletes and Parents
In youth and amateur sports, everything moves fast. Training schedules, school commitments, competitions, tournaments and travel leave families with very little time to organise anything extra. So when it comes... Read more...
A Day in the Life of a GameFace GB Photographer
A Day in the Life of a GameFace GB Photographer
Most people only see the final images. The fierce stare. The explosive sprint. The flying tackle. The perfect GameFace. What they don’t see is the work behind the scenes. The... Read more...
What Is GameFace GB? The Story Behind the Lens!
What Is GameFace GB? The Story Behind the Lens!
Every athlete has a defining moment. A second where everything aligns. Focus. Fire. Determination. Strength. The world narrows, muscles tighten, and the true competitor appears. GameFace GB was created to... Read more...

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