"Worrying gets you nowhere. If you turn up worrying about how you’re going to perform, you’ve already lost. Train hard, turn up and put your Game Face on - the rest will take care of itself.”

Usain Bolt

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Behind the Game, Beyond the Glory. Updates, Insights, and the Moments You Don’t See.
What Teams Tell Us After Their First GameFace Experience
What Teams Tell Us After Their First GameFace Experience
Teams are often surprised by how confident, organised and powerful their athletes look after their first GameFace GB session. This post shares the reactions we hear most and why the... Read more...
Proof That Every Athlete Has a ‘Hero Moment’, You Just Need to Capture It
Proof That Every Athlete Has a ‘Hero Moment’ - You Just Need to Capture It
Every athlete has a powerful hero moment hidden inside them. This post explores how to capture it, why it matters and how one photo can transform confidence and identity. Read more...
Why Athletes ALWAYS Remember Their Photo Day, Even Years Later
Why Athletes ALWAYS Remember Their Photo Day, Even Years Later
Why athletes of all ages never forget their photo day, exploring the emotion, identity, nostalgia and confidence that make sports portraits unforgettable for life. Read more...
Discussion: Should Mental Health Days Be Acceptable Excuses for Missing Training?
Discussion: Should Mental Health Days Be Acceptable Excuses for Missing Training?
A deep look at whether mental health days should count as valid reasons to miss training, exploring benefits, concerns, athlete well being and how clubs can use them responsibly. Read more...
20 Motivational Boosts Every Athlete Needs on Their Toughest Days
20 Motivational Boosts Every Athlete Needs on Their Toughest Days
Motivation looks different for every athlete. Some find it in competition, some find it in routine, and some find it in those tiny moments that nobody else pays attention to.... Read more...
Game Face or Smile? The Expression That Actually Sells the Shot
Game Face or Smile? The Expression That Actually Sells the Shot
A fun, practical look at whether athletes should go serious or smile in their sports photos, offering insights into what sells, what stands out and why expression matters. Read more...
Discussion: Should Coaches Be Required to Undergo Annual Behaviour Training
Discussion: Should Coaches Be Required to Undergo Annual Behaviour Training
Coaches shape the environment that young athletes grow up in. They guide performance, character, confidence and mental resilience, but they also influence how a player feels about their sport, their... Read more...
10 Photoshoot Poses That Make Every Athlete Look Like a Pro
10 Photoshoot Poses That Make Every Athlete Look Like a Pro
Sports photography is built on action, emotion and visual storytelling, but when it comes to portraits and posed shots, the difference between looking like an amateur and looking like a... Read more...
Discussion: Do Club Politics Hold Back More Young Athletes Than Talent Does
Discussion: Do Club Politics Hold Back More Young Athletes Than Talent Does
Every parent who has spent time in youth sports has wondered about this question at least once. Do club politics hold back more young athletes than talent does? It is... Read more...
How We Encrypt, Store, and Secure Thousands of Athlete Photos
How We Encrypt, Store, and Secure Thousands of Athlete Photos
Sports photography has changed rapidly over the last decade, but one thing has remained constant. Parents want to know, without question, that their child’s images are safe. Not just safe... Read more...
Discussion: Are Modern Sports Photos Too Edited or Is It Just the New Standard?
Discussion: Are Modern Sports Photos Too Edited or Is It Just the New Standard?
Sports photography has changed more in the past ten years than it did in the previous thirty. The shift has been dramatic, often misunderstood and almost always debated.  Parents, athletes,... Read more...
GameFace GB: The Behind-the-Scenes You Never Get to See
GameFace GB: The Behind-the-Scenes You Never Get to See
Most people know GameFace GB for the final photos. The dramatic lighting, the crisp details, the intense expressions, the professionalism and the unmistakable style. What people rarely see is everything... Read more...

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